I wish I coined the 3-30-300 framework for dashboards, but it’s one of the things I picked up at MeasureCamp Amsterdam. The rule says that any successful dashboard shows information in 3, 30, and 300 seconds. I love it because it’s easy to remember, and it works. It makes your dashboards simpler to understand. Your audience […]
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How do you choose what to report on?
I am part of a team of two running e-commerce operations. We need to be careful with our resources. For my first few months, our agency took five minutes to report on which of our competitors were advertising on TV & radio, and what their commercials said. Five minutes isn’t a long time, but the […]
For the last four years, I’ve spent much of this time of year with gut-wrenching nerves. My stomach twists, and my sleep dips. All because I’m teaching three classes to postgraduate students in Digital Marketing at Vives. I talk about running better reporting meetings, designing better dashboards and finish with an extensive rundown of Google Data […]
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Don’t problem solve during meetings
You can never understand the issue when you try to problem-solve in the room. There’s too much extra pressure to find an answer, any answer, to get the meeting going again. You lack thinking time and resources. Working on a problem during a meeting always leads to a lousy analysis with no guarantee that you’ve […]
It seems like everyone is doing “strategy” when you browse LinkedIn these days. I like to zag when everyone zigs, and so I’m steering away from being a regular digital marketing consultant. I want to help you communicate your analysis and results more clearly and convincingly. Let me tell you two (and a half) stories […]
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Ranges and probabilities
Ranges help me, and my clients make better decisions. I’ll always say that I expect between X and Y as a result. My colleague always says he expects Z as a result. I’m usually accurate; my colleagues precise forecast is generally wrong. Precision is how close we can get numbers to match each other. We […]
In digital marketing, there’s nothing that we can’t measure. You can adjust Google Analytics to show hundreds of data points. Facebook provides you with hundreds of metrics. We measure so much that it’s almost impossible to create a bad report. There’s always some metric that’s up. But our long term goal is to get to […]
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How to give better feedback
It’s hard to give good feedback. Whether you shy away from arguments, or you’re very judgemental, it’s easy to fall into a trap where nothing changes. The better feedback framework I picked up in The Knowledge Project episode featuring Jeff Hunter helps. I immediately took notes and tried it out. I have to say: This […]
It’s always good to think about a few skills that broaden your horizons. One of these skills is negotiating. Chriss Voss didn’t have the option to have a BATNA as the chief FBI negotiator, or best alternative to a negotiated agreement. What’s the BATNA when someone’s taken 20 hostages? Only half get killed? That has […]
I’m Tired of having 60 metrics to measure in detail how many people aren’t converting, but might have. Data driven marketing: I think I’m falling out of love with you. It’s not you. It’s me. I’m tired of hiding behind Excel formula’s, and estimates. Tired of having 60 metrics to measure in detail how many […]