It seems like everyone is doing “strategy” when you browse LinkedIn these days. I like to zag when everyone zigs, and so I’m steering away from being a regular digital marketing consultant. I want to help you communicate your analysis and results more clearly and convincingly. Let me tell you two (and a half) stories […]
Category: Principles
I’m Tired of having 60 metrics to measure in detail how many people aren’t converting, but might have. Data driven marketing: I think I’m falling out of love with you. It’s not you. It’s me. I’m tired of hiding behind Excel formula’s, and estimates. Tired of having 60 metrics to measure in detail how many […]
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Price vs. Value in marketing
When is something expensive or cheap? It depends on the value that we perceive in the item or service we’re buying. An object can be both expensive in price, and extremely cheap in value. That shows the struggle between price and value. Think of price and value as a scale. In a fair trade, the […]
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My digital marketing principles
These principles are a work in progress. I’m trying to work out what I think about when it comes to digital marketing. That means that the reasoning behind them will not always be fluent and that this page will never be finished. Long term over the short term. Always. I have a serious problem with […]