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Measure Principles

The problem with data driven marketing

I’m Tired of having 60 metrics to measure in detail how many people aren’t converting, but might have. Data driven marketing: I think I’m falling out of love with you. It’s not you. It’s me. I’m tired of hiding behind Excel formula’s, and estimates. Tired of having 60 metrics to measure in detail how many […]

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Principles Strategy

Price vs. Value in marketing

When is something expensive or cheap? It depends on the value that we perceive in the item or service we’re buying. An item can be both expensive in price, and extremely cheap in value. That shows the struggle between price and value. Think of price and value as a scale. In a fair trade, the […]

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Principles Strategy

My digital marketing principles

These principles are a work in progress. I’m trying to work out what I think about when it comes to digital marketing. That means that the reasoning behind them will not always be fluent and that this page will never be finished. Long term over the short term. Always. I have a serious problem with […]