For the last four years, I’ve spent much of this time of year with gut-wrenching nerves. My stomach twists, and my sleep dips. All because I’m teaching three classes to postgraduate students in Digital Marketing at Vives. I talk about running better reporting meetings, designing better dashboards and finish with an extensive rundown of Google Data […]
Category: Communication
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Ranges and probabilities
Ranges help me, and my clients make better decisions. I’ll always say that I expect between X and Y as a result. My colleague always says he expects Z as a result. I’m usually accurate; my colleagues precise forecast is generally wrong. Precision is how close we can get numbers to match each other. We […]
In digital marketing, there’s nothing that we can’t measure. You can adjust Google Analytics to show hundreds of data points. Facebook provides you with hundreds of metrics. We measure so much that it’s almost impossible to create a bad report. There’s always some metric that’s up. But our long term goal is to get to […]
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How to give better feedback
It’s hard to give good feedback. Whether you shy away from arguments, or you’re very judgemental, it’s easy to fall into a trap where nothing changes. The better feedback framework I picked up in The Knowledge Project episode featuring Jeff Hunter helps. I immediately took notes and tried it out. I have to say: This […]