Category: Meetings

I am part of a team of two running e-commerce operations. We need to be careful with our resources. For my first few months, our agency took five minutes to report on which of our competitors were advertising on TV & radio, and what their commercials said. Five minutes isn’t a long time, but the […]

You can never understand the issue when you try to problem-solve in the room. There’s too much extra pressure to find an answer, any answer, to get the meeting going again. You lack thinking time and resources. Working on a problem during a meeting always leads to a lousy analysis with no guarantee that you’ve […]