Categories
Measure Principles

The problem with data driven marketing

I’m Tired of having 60 metrics to measure in detail how many people aren’t converting, but might have. Data driven marketing: I think I’m falling out of love with you. It’s not you. It’s me. I’m tired of hiding behind Excel formula’s, and estimates. Tired of having 60 metrics to measure in detail how many […]

Categories
Measure Strategy

Avoiding confirmation bias

Confirmation bias happens when you only look for the facts that support your idea.┬áIt’s something I come across far too often. It happens because it’s so very human to only see what we want to see. It’s one of the main culprits of bad decision making. We look for signs that match our initial idea […]