Categories
Strategy

How to introduce your company

How do you introduce your company to prospects? I’ve spend the past few months looking for frameworks to streamline our offerings to customers. One of these frameworks that I use a lot is the Perfect Pitch by Robert Craven. I like it because it’s a very simple framework to get to the perfect pitch. That’s […]

Categories
Google AdWords

Why you’re fucked if you’re an AdWords consultant

You’re one of the top AdWords consultants in the game. You use your rules, you change CTA’s, you’ve got you’re extensions down to a T… And in a not so distant future: You. Are. Fucked. Automation makes your job redundant Every AdWords announcement in the past two years has had machine learning as it’s focal […]

Categories
Measure Strategy

Avoiding confirmation bias

Confirmation bias happens when you only look for the facts that support your idea. It’s something I come across far too often. It happens because it’s so very human to only see what we want to see. It’s one of the main culprits of bad decision making. We look for signs that match our initial idea […]

Categories
Musings & Rants

I’m taking the Facebook diet

I haven’t deleted the Facebook app from my phone, or my iPad, or blocked it in my browsers but I’m taking a well needed Facebook diet. I have turned off all the notifications, background refreshes and removed it from my home screens. Facebook: We are on a break. I’ve long believed that no good can […]

Categories
Strategy

The horrors of the middle

“Can’t we just go for the middle?” They asked. I started to search for a friendly way to say: “No, we can’t”. The middle is a clear indicator that you don’t stand for anything. That’s the cardinal sin in any campaign: Not communicating why people should choose you. Choosing to stand for something forces people […]

Categories
Musings & Rants

Can Google & Facebook regulate themselves?

The search and social behemoths receive nearly 20% of all advertising spending in the world. They receive those billions without a lot of rules — let alone oversight — and they want to keep it that way. The American congress is investigating wether or not the online advertising market needs to be regulated (spoiler alert: […]

Categories
Strategy

Leverage: Gaining Disproportionate Strength

Farnhamstreet with another one of their great mental models. This time on how you can create leverage in life and in business.