Categories
Musings & Rants

I’m taking the Facebook diet

I haven’t deleted the Facebook app from my phone, or from my iPad, or blocked it in my browsers but I’m taking a well needed Facebook diet. I have turned off all the notifications, background refreshes and removed it from my homescreens. Facebook: We are on a break. I’ve long believed that no good can […]

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Strategy

The horrors of the middle

“Can’t we just go for the middle?” They asked. I started to search for a friendly way to say: “No, we can’t”. The middle is a clear indicator that you don’t stand for anything. That’s the cardinal sin in any campaign: Not communicating why people should choose you. Choosing to stand for something forces people […]

Categories
Musings & Rants

Can Google & Facebook regulate themselves?

The search and social behemoths receive nearly 20% of all advertising spending in the world. They receive those billions without a lot of rules — let alone oversight — and they want to keep it that way. The American congress is investigating wether or not the online advertising market needs to be regulated (spoiler alert: […]

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Strategy

Leverage: Gaining Disproportionate Strength

Farnhamstreet with another one of their great mental models. This time on how you can create leverage in life and in business.