It seems like everyone is doing “strategy” when you browse LinkedIn these days. I like to zag when everyone zigs, and so I’m steering away from being a regular digital marketing consultant. I want to help you communicate your analysis and results more clearly and convincingly. Let me tell you two (and a half) stories […]
Category: Musings & Rants
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Checklists kick procedures' butt
It’s somewhat of an understatement to say that I hate rules and procedures. The reason for my dislike is easy: Rules and procedures usually assume that everyone’s an idiot. In my experience the only people who thrive in heavy procedural environments are idiots. I’ve been reminded of that while working together with a couple of […]
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I’m taking the Facebook diet
I haven’t deleted the Facebook app from my phone, or my iPad, or blocked it in my browsers but I’m taking a well needed Facebook diet. I have turned off all the notifications, background refreshes and removed it from my home screens. Facebook: We are on a break. I’ve long believed that no good can […]
The search and social behemoths receive nearly 20% of all advertising spending in the world. They receive those billions without a lot of rules — let alone oversight — and they want to keep it that way. The American congress is investigating wether or not the online advertising market needs to be regulated (spoiler alert: […]