14 Years of professional digital experience
Currently…
E-Commerce specialist
Xandres Belgium
Xandres is a Belgian fashion house focusing on affordable luxury. They are an ambitious brand with clear growth goals. I started working for them in June of 2021 and was immediately impressed by the path they set out. I’m enjoying helping it become a reality.
Skills picked up
- To be continued
Started 2021
Lecturer data visualisation
Vives Brugge
Vives asked me if I was interested to teach their post graduate digital marketing class about data visualisation. I’ve written about it in detail, but I was amazed at how much I grew as a person by doing this. Teaching is a two-way street: you learn as much as your class does.
Skills picked up
- Explaining complicated concepts
- Dealing with stress & nerves
- Structuring a course
Started 2018
Co-Organiser
MeasureCamp Brussels
100 Strangers coming together on a Saturday to talk about data & analytics. Exchanging knowledge & ideas, meeting like minded people. We find the location, the food and drinks and sponsors to pay for it all. The participants bring the content. I’m a passionate supporter of this wonderful unConference.
Skills picked up
- Organising a live event
- Embracing organised chaos
- Dealing with sponsors
Started 2017
Previously…
Senior E-Commerce Specialist
Essent Belgium
As an energy provider Essent has a relatively difficult sign-on flow: Every customer has a different price, there are legal and various technical restraints. On top of that commodities are difficult to market since everyone needs them. All of those factors make this a challenging post that allowed me to learn how to work with many different stakeholders, and how to activate them to roll out the e-commerce agenda.
Skills picked up
- Coordinating between different teams & partners
- Marketing & selling commodities
- Corporate communication
2019 – 2021
Team leader
Bakermen
I helped transition this start-up online marketing agency from a team of three to a team of ten. We make sure our actions and advice leaves nothing on the table for our customers. In four years we grew to 60 customers, including Belgium’s biggest media-group.
Skills picked up
- Unify performance across team members
- Setting up cross platform strategies
- Inbound marketing
2011 – 2018
Founder
Websaus
We focused on giving small businesses an enterprise experience in online marketing. We set-up dashboards for banks and other institutions, and helped several start-ups by running optimisation tests for them.
Skills picked up
- Starting a business
- Peer to peer communication
- Conversion Optimisation
2010 – 2011
Web Analytics Consultant
Telenet
In order to fund the start of Websaus I worked as a Web Analytics contractor for Telenet. I advised what content needed refreshing and how to best present our offers. I set-up and maintained a dashboard used for performance meetings.
Skills picked up
- Google Analytics API
- Agile workflow
- Communicating requirements
2010
Senior Digital Marketing Consultant
QueroMedia (OnlyHumans)
My responsibility was to devise strategies, implement them for the key accounts and run reporting meetings with clients. I helped QueroMedia obtain its Google Analytics Partnership, sending me to Google in Mountain View and London for Partner Summits.
Skills picked up
- Running better meetings
- Setting up business relationships
- Working across teams
2008 – 2010
SEO Consultant
QueroMedia (OnlyHumans)
I started my professional career as an SEO consultant at QueroMedia. Those first months taught me a lot of things I still fall back on today: How to meet with customers, how to quickly learn new technologies and how to get on with it. I’m still thankful that this team was my first, as its work ethic set the tone for the rest of my career.
Skills picked up
- Can do work ethic
- Self learning
- Being part of a team
2007 – 2008
Skills & Know-how
Performance Strategies
Conversion Optimisation
Web analysis
Reporting & Communication
Social Strategy
Leadership
Video strategy
Languages
Dutch
English
French
German
Tools
Google Ads
Facebook Advertising
YouTube Ads
Google Analytics
Google Data Studio
Google Optimize
Klipfolio
Hubspot
Moz
Snapchat Ads
About me
I’m a father and a husband. A movie freak. I enjoy cooking and traveling. I love Formula One. I enjoy partying in Monaco. I’m a bungee jumper and canyon swinger. I take paths less traveled. I support Berchem Sport, the best team in the world. And Manchester United, the second best team in the world. I’m a reader. I’m a writer. I think. I do. A linchpin. A teacher. I keep a curious & open mind. I journal and reflect. I speak up. I stand up for injustice. I’m a husband. And a father.